WeReward is a cutting edge approach to product marketing in which you can use a mobile location based service. You would sign in to facebook, foursquare or twitter and recommend the products listed in the app to your friends, fans or followers. WeReward was launched 17 months back by izea. Consumers would earn points equal to cash by doing some tasks like checking in at a store, taking the photo of a product or buying the product featured via Wereward sponsorship. Consumers can also share these actions with their social media networks. Advertisers get demography of customers who buy the product. “Users are mostly between the age group of 25 – 49” says Ted Murphy CEO and founder of izea. Advertisers may make more formal relationships with repeated customers by giving them good discounts and rewards. All depends on the social media fan base the consumers have. It is yet another innovative app to try out for every social media evangelist who would like to save some money by acting as brand ambassador of products listed in the app.
WeReward – The Mobile Marketing App
By Varghese | Published: March 5, 2012