Businesses are increasingly using twitter as a tool for their marketing, support, public relations, online advertisement, branding, recruiting and even communicating among your peers.
Questions and Answers – Twitter is a place where you can ask questions. Asking questions would invite the attention of experts. You would get the attention of others by answering the questions as well.
Be a Regular Tweeter but Not Too Often – Tweet regularly and consistently about your area of interest. Also tweet about things surrounding you or what is happening with you. You would do it regularly and not very frequently to just avoid treating your tweets to be considered as a spam.
Keep your followers entertained and well informed – Some tweets are funny while some others are informative. Do not fill your twitter timeline with spams or aggressive promotional stuff. This would gradually make your tweets ignored or you may be unfollowed as well.