Building Linkedin Email Marketing List.

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Building a Linkedin email marketing list out of normal email marketing list is much more "Email Marketing"beneficial compared to traditional email marketing. When we do email marketing though some bulk mail marketing software, It may go into spam or it may not be noticed by the recipients as promotion emails are not considered seriously by many recipients. Linked is a network of businessmen and professionals who seek good relationships at workplace. Each one haves different motives with linkedin. It can be for sales, marketing, job, professional help, public relations or what ever they find useful with linkedin. So an email from linkedin would not be ignored or neglected as it is delivered by a reliable source. Or sure the linkedin emails would never be gone to spam. Is that all an effective campaign needs? Yes. This makes the difference. Once you try it. You would feel the difference.

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Books on Social Media

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There are many books on social media in the market. Here are some books which I would recommend you to read.

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer "The now revolution"and Amber Naslund

The NOW Revolution, authored by Jay Baer has evolved as a great speaker in the social media space and his speeches provide fruit for thought on social business. Combining his knowledge with Amber Naslund, former Vice President of Social Strategies for the most popular social media monitoring software Radian6, The book defines how social media impacts businesses in real time. It explains you how to thrive and sustain in the competitive business world with the hedge of social web.

Twitter Power by Joel Comm

The book describes straight forward techniques used by Mr. Joel Comm to do good tweeting. The "twitter power"book showcases real case studies of business houses on the frontier of the Twitter revolution, to help you design and implement your own social networking strategies.  It describes about the good practices to earn respect and influence on Twitter. In this book, The celebrity author Mr. Joel Comm suggests some methods of getting targeted followers though some simple techniques the author used to succeed in his internetTwitter is much respected in Social media arena. So Joelcomm’s twitter power needs to be respected as a straightforward book which throws light to many emerging tweeples and respects the policies of twitter as well and so it sold a million copies all over the world and I also proudly owns one copy. In short it is a higly recommended resource for all who seeks good practices in twitter.

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Social SEO – A Smart Move

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With Traditional SEO practices, It would be hard to rank on highly competitive keywords. Social "social seo"SEO would help to make your catch better. A tweet that wins lot of retweets can win the attention of other social media users and search robots as well. A facebook like or google +ses would bring the same effect. It is important to harness the power of social media to the maximum to frame your seo strategies. I would suggest some easy steps for this.

Improve your google plus presence

Google introduced social search to put more emphasis on genuine content shared through google’s social channels. A social media blogging link shared by Chris Brogan or Brian Solis would be more relevant in searches compared to an ordinary user. Gaining a plus in googleplus affects heavily on google’s social search platform.

Start Posting Articles Immediately on Social Media

Sharing the articles on social media would help to get it indexed quickly by search engines. Link your twitter with linkedin so that as and when you tweet that would be displayed in linkedin as well. Stumbleupon is a great social bookmarking platform with lot of serious genuine readers. Good articles would really get rewarded in stumbleupon platform.

Social Share Buttons

Include social share buttons in your website. The visitors from your website can be directed to your social web profiles using these buttons.

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Getting Started with Social Media

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There are many social networking sites to choose from. Each network haves it’s own unique "social media"features, users and advantages.

Select the Community – What community actually suits your business. You may do a research about your business. Whether your company is mentioned in tweets? You found a video uploaded in you tube about your company or Do your corporate blog have a like in facebook etc.

What social network works best for you?

Before you choose the social network, you have to analyze the nature of business or nature of the product or services you offer. If your business have a great portfolio to share with, facebook and pinterest would be a great option. If your product needs instant support, Twitter would be the best option for you as your tweets would reach even the mobile handsets. If you are looking for b2b customers, Then linked would do good.

What a blog would do?

If you are provide a service or you are a professional. You would provide lot of free quality content to people in the social web. A blog would do the job. It should be well connected with social websites by providing share buttons, like buttons and tweet button. There would be a fair interconnection between your social networks and blogs.

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Google spills the magic beans

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If you wished all your childhood to get your hands on the same beans as Jack and wait for them to grow "android beans"into a lustrous beanstalk bringing unimagined treasures, then here’s your chance. Google has disclosed the features of the upcoming version of Android called Jelly Bean and fortunately for consumers and developers, it is loaded with brand new goodies. Android 4.1 update will be out in mid-July, so hold on to your cows a little longer for they might come in handy to get you the best deal as there are features in Jelly Bean that out vie iOS, Windows Phone and Blackberry.

Developing a sweet tooth

Google is taking the updating of apps and the idea of push notifications to a whole new level, among other things. Smart Widgets as introduced in Android 4.1 will be capable of automatically resizing and adjusting according to the point where they are dropped on the home screen by the user, taking into account the space available and the size to which the user wants to expand them. These new intelligent widgets will be responsive in a way that whenever a user drags and drops them, the screen space will be managed by all other icons and widgets making room. These smart widgets seem light years ahead when juxtaposed with what iOS and Windows phone has to offer. Apple has not yet introduced widgets for iOS while Windows Phone has integrated live tiles, which despite being customizable are fixed boxes stuck to one home screen as opposed to Android widgets that can work with a number of home screens.

This new update further entails changes in Android Beam which enables sharing pictures, video and other content by using Bluetooth. This works as the user makes a request for transfer, the Android Beam switches from Near Field Communication to Bluetooth. Imagine the ease that Jelly Bean has introduced by pioneering the capacity for NFC to connect devices by tapping the phone to a Bluetooth device. So, Google again takes the lead in integrating NFC on smart phones.

Sugar, Spice and Everything Nice

Jelly bean has brought a fancy treat for our gluttonous appetite for getting all the latest app updates as quickly as possible and with the minimum bandwidth usage. Smart app updates is the new feature that delivers app updates more efficiently to its users. Google play only delivers the parts of an app update to devices that have been changed rather than sending the entire APK. This will benefit users by speeding up downloads and by conserving the bandwidth on data plans as well as the device battery usage. This will prove to be efficient not just for the users but also the developers and security companies.

Google further describes stark changes in the Android notifications whereby apps can display richer and larger notifications that can be resized merely with a pinch. These richer notifications support new multimedia content as well. Jelly Bean is also introducing Google voice search, something along the lines of Siri but stronger due to the company’s well known search engine.

The innovations that Google has in store for the Android 4.1 update are certainly unparalleled in a plethora of ways. Whether these new features stir up a spirit of development among the rivals or are to remain with Google is a matter for the future to unfold.

"guest blogger"

Author Bio:- Stella Rebecca’s major effort has revolved around latest gadgets. Recently she’s been playing with the many Spy software for Blackberry that are diverting the interest of the new generation. Readers can find out more about what’s most recent and happening in the Blackberry spyware


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How do you Tweet Someone

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Businesses are increasingly using twitter as a tool for their marketing, support, public relations, "twitter bird"online advertisement, branding, recruiting and even communicating among your peers.

Questions and Answers – Twitter is a place where you can ask questions. Asking questions would invite the attention of experts. You would get the attention of others by answering the questions as well.

Be a Regular Tweeter but Not Too Often – Tweet regularly and consistently about your area of interest. Also tweet about things surrounding you or what is happening with you. You would do it regularly and not very frequently to just avoid treating your tweets to be considered as a spam.

Keep your followers entertained and well informed – Some tweets are funny while some others are informative. Do not fill your twitter timeline with spams or aggressive promotional stuff. This would gradually make your tweets ignored or you may be unfollowed as well.

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Manage your Online reputation

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Managing your online reputation is essentially a responsibility of the brand manager in the "reputation management"modern business era. Search engines and social media handle millions of searches everyday. People who search online are none other than your potential customers, stock holders, investors, journalists etc. What they read about you on online media defines your business for them. As more and more people are turning to online media for sharing their thoughts, suggestions. Online brand reputation gains importance to keep track of things online. It is very easy for a unsatisfied customer to post a comment, create a blog, make a video or create a hate website. So it is important to make a clean search engine result. A brand’s online reputation can convert searchers into customers or loyal fans.

 Leverage Social media

A company’s networth is tied in it’s intangeable assets like brand equity and reputation. One bad review does not define a company or a brand. Every brand must know it’s presence online and must plan to use those assets to it’s advantage. A brand must try leveraging it’s social media channels to attract , engage, promote and encourage positive feedback. It is important to plan your posts, your presence and answers to queries. A consistant approach shall be maintained on all channels. It is impossible to sensor every negative comment or piece of information. Follow the following steps towards effective online reputation management.

Step 1 Protect your name by registering or purchasing all domains, handles usernames etc. New social networking websites sprout everyday and if you don’t act fast, someone else can register your name. It can be an unsatisfied customer or a just someone hoping to get cash from the real owner of the brand. You should purchase negative domains as well such as “[yourcompanyname]sucks.com”.

Step 2 after securing your usernames, Set your privacy settings on all platforms where you are present, especially social networking websites, especially social networking websites. Inappropriate photos comments, statements or remarks would do no good on your own property.

Step 3 Start with simple searches on search engines i.e your name, company name, brand name, products, key executives and most importantly usernames, handles and domain names. You need to have a look at 2 results of each keyword.

Step 4 If you have a couple of keywords on top position in the search engine, It is time for you to start the online reputation management.

Step 5  Creating a website is important but it is also important to build your networks and get involved in professional, personal and media websites like linkedin, Facebook, Twitter, Youtube, Flickr etc. It is also important to show your presence in blogs, forums groups and specific social networks.

Step6 Monitor your brands on all platforms. Set up alerts, feeds to catch everything being said mentioned about your brands, company, domains, executives etc.

Step7 As you grow your presence online, it will get difficult to track, manage and monitor your properties. Make use of tools such as Social Bakers, Hootsuite, Disqus, Social stream etc.

Step8 If a customer is unsatisfied. He will try on post it in social channels like twitter, facebook etc. It is wise to invest some time and money on customer service and address his issues personally. Try to resolve the customer issues through the same social stream itself.

Step9 Build your credibility by collecting testimonials from customers and posting them on the website or sites like Facebook and Twitter. Giving people the ability to add reviews or share comments can help build your credibility to prospective users.If you are a part of a trust or industry specific group, then this is the time to display their logos. Do the same with quality rating services as they make the users feel more secure.

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Facebook Is Calling Out To Hackers To Up Their Security

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Facebook has been calling for computer geeks and ex-hackers to come and solve their privacy issues and find the loophole in their security system to make their database more secure. Hackers can find chinks in any company’s armor very easily due to their IT skills and for Facebook, a huge social networking platform, protecting its privacy is very important. Those who do find those chinks and help Facebook make their system stronger, will be rewarded with $500 and their names will be included in the “helpful hackers” list. Mobile spy apps have been a nuisance for a while, and the intrusion of android spy and other malware is what Facebook is looking to counter.

Good Cop Bad Cop


One might find an irony in the fact that Facebook is using hackers to counter hacking into their system. The only difference between these hackers is that they are the “good” kind. Like those criminals that help the police find other criminals by acting as spies? Yes, these guys are exactly like that. Therefore, as the bad types of hackers try to enter into the security system of Facebook, the good ones will come together and work to make is as strong as possible, straightening out any kinks in the system so it could not be penetrated by any hacker or infected by any malware. Thus, cell phones on which Facebook is used would be saved from viruses and malware and the website could be used by users with maximum ease. Mobile phone spy apps are being increasingly targeted so that they can be removed completely.

No Biggie In Employing Criminals

It has become a common practice that hackers are used by companies for solving security issues. They employ hackers to attack into their system so that they could make their security base stronger and find out the loopholes in that way. Similarly, Facebook is getting the good guys to do this job after making It clear to them that they would only work within ethical boundaries and not use this opportunity for their own “evil” means. Facebook has also clarified that it will take time into considering the hackers’ reports and thus these faults will be publicized at a later date.

Once In A Lifetime Opportunity

It is a great opportunity for hackers or IT professionals to get a shiny star on their CVs as working for Facebook and helping such a big social media site to make its security system better is a big deal. Apart from the handsome $500 bill, having their name added to the helper’s list is going to earn the hackers valuable recognition; therefore, educated or not, experienced or not, if one proves himself in this Facebook initiative, it is going to really benefit him career wise.

Facebook’s Not The Only One

Apart from Facebook, many companies like Microsoft and Australian app developers have already hired very well known hackers who have committed hacking crimes in the past. An example is of George Hotz who hacked the PlayStation 3 console. He was sued by Sony but was hired by Facebook recently. Facebook is hiring such criminals and mega minds of the hacking world to build strong fortresses around its system. The fact that criminals are welcomed by such big companies with open arms shows how desperate they are to use these smart minds to protect their security and database. There are already 115 people signed up for this Facebook initiative and keeping the prize in mind, the number is surely going to increase to a great level

A guest blog by Jane Andrew. Jane Andrew is the author of mobile spy and android spy technology. She provides tips, tricks about cell phone security and privacy. You can also follow her on Twitter @janeandrew01 to get the latest tips about cell phone and computer security.

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How to Stay Safe on Social Media

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Mobile phone users are increasingly becoming more vulnerable to malware and viruses from "social media"social networking sites. This is because all their data is available on a very popular site for the professional and hackers to use illegally. Since there is so much traffic in the cyber world, viruses travel fast and most of the time infect users without them even knowing.

It is very unsettling that one can’t know which sites are safe and which aren’t, or which applications are actually viruses. In a moment, a user can lose all her information, photos, videos, credit card numbers and etc. All would be easily available for the hacker to use in any way they want. However, does one stop using social media sites and continuously live with fear of being made a victim of malware? Not at all. Here are some tips that users should follow in order to avoid such instances:

Talking to strangers – not a good idea

To avoid being hacked or having your software infected with a virus, make sure you don’t talk to strangers on the internet. This is the easiest way a user can get hacked. It is easy for spyware professionals to extract users’ private information just by pretending to be an “18 year old teen looking for a friend” online. If you still want to make new friends on the internet, make use of applications like Glancee and Highlight that are specifically designed for this purpose.

This tip is especially for teens and children as they usually are unaware of the rules of social networking. Though parents can use parental monitoring software to make sure their children are not vulnerable to any malware or viral activity, it is best that children are made aware of the dangers of handling social media on their own.

Boost privacy settings

It is often the case that most people do not change their network settings to increase protection on their private data. Some people do not even know how to secure their privacy by changing their settings on social media sites like Facebook and Twitter. These sites also keep changing their settings and thus depending only on default settings make users more vulnerable to being hacked. Therefore, on Facebook, users should limit their photos and videos to be viewed only by friends and remove themselves from being searched on Facebook. This will ensure a level of security and one’s information will not be made public. Likewise, on twitter, the ‘protect’ option should be used for all tweets.

Better safe than sorry

The most important tip is to be aware. Protect yourself and your children from being vulnerable to malware and hackers by being in the loop about social networking sites. If parents know about their children’s activities on the internet, the applications or games they download and the new weird suspicious friends they make online, they would be able to save their children from these dangers; of course, parental monitoring software helps in doing this too.

Users should be careful while downloading new software, updates etc. and check beforehand if these applications are safe or not. With various technology experts and bloggers on the internet, it is now very easy for users to do so and keep their data secure.

Author Bio

Jane Andrew is the author of monitoring software for computer and parental control software. She provides tips, tricks and news about computer and internet security. You can also follow her on Twitter @janeandrew01 to get the latest tips about computer security.

 

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So.cl – The new entrant to the social networking space from Microsoft.

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With so.cl  –  Microsoft is also planning to bring it’s presence in the social networking space. Soon "socl logo"the social networking platform of Microsoft will be open to public. Microsoft plans some thing innovative and unique to capture the pie from facebook, twitter and other leading social media. Microsoft also intends to promote it’s search engine “Bing” though it’s new venture. So.cl facilitates learning with internet among friends. Real time video sharing are rich contents web pages makes so.cl unique. Social partying is something similar to Google hangout. You would login with your user name with windows live or facebook. So.cl is an extension of Microsoft Research Project. You need not have to wait for invitation from a so.cl user, Instead you can register by your own unlike Google Plus.Efficient search, user-friendly interface and innovative features would bring new and exciting experience for users.

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