Email marketing through linkedin is powerful compared to tradional email marketing methods. Linkedin is increasingly used by corporates for marketing their products and services.
No Spam – There is no spam in linked in. You would send emails to other linkedin users who permitted to receive emails from you. So Linkedin is free from Spams.
Highly targeted – Emails are highly targeted for a specific interest group. Greater response can be expected from Linkedin Emails.
Genuine Business Interest – Linkedin is a pool of People with genuine business networking intensions. So This would increase the response rate for your promotions.
Credible – One linkedin user can verify the credibility of other linked in users from the linkedin testimonials of his clients or customers who already used the product or service.
One of the basic drawback of linkedin is that. Emails could be sent to limited number of people unlike in Traditional Email Marketing.