Facebook Promotion Case Study – Nokia

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A facebook promotion was launched by Nokia in 2010 for their free interactive map to the "nokia facebook"smart phone users.  The campaign targeted all Facebook users in Europe, Latin America and Asia who are above 13 years of age. It aims to make them aware that their free GPS service would be used while driving or walking, without any distractions.  Nokia also want to keep the dominance in the smart phone market in terms of innovation and technology.Nokia used Facebook to introduce their free GPS application. The Facebook promotion focused primarily on two 24 hour periods

Result : It recorded an all time high figure of Over 408 million visitors with 104,330 connections. This is about 10% of Nokia’s overall fans on Facebook. More than a million people downloaded Ovi maps as a result of the facebook promotion.

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